How Community-Based Tourism Training Changed My Life

My journey in tourism began in 2017–2018, when I received my first Community-Based Tourism (CBT) training through JUST ACT. At the time, I did not fully realise how strongly this training would shape my life, my work, and my community. The more I learned, the more I understood that guiding in Janjanbureh was not only about showing visitors our island — it was about protecting our heritage, supporting our communities, and opening new opportunities for people across the region.

After my initial training, I was selected as a Trainer of Trainers. This allowed me to work closely with guides and community groups in Janjanbureh and surrounding villages such as Jamali, helping them develop the confidence and skills to share their own stories. CBT gave many of us a new sense of direction. It strengthened the Tour Guide Association, improved visitor experiences, and helped communities benefit directly from tourism in ways that felt fair and sustainable.

Today, we are part of a new phase of training, supported by the International Trade Centre (ITC). This programme is broader, more practical, and designed to prepare people for different pathways in the tourism economy. Some trainees will become self-employed guides; others may work in lodges, hospitality, food services, or offer skills such as hair braiding and cultural demonstrations. For many young people, this training is their first real bridge into a profession they can grow in.

What makes this training special is its focus on business knowledge. It allows each person to understand not only how to offer a service, but how to plan, manage, and sustain it. This is essential for the future of tourism in Janjanbureh. We need confident professionals who can build small enterprises, support local families, and strengthen the structures of our association.

As President of the Janjanbureh Tour Guides Association, I am hopeful. I see a new generation emerging — one that is better trained, more organised, and more prepared to take leadership roles. My role is to guide, coordinate, and support the association so that we grow together. I also continue my own professional journey: I have studied ICT, completed an advanced diploma in Tourism and Hospitality Management at the University of The Gambia, and now serve as the Regional Tourism Officer under the Gambia Tourism Board.

In 2024, I was honoured to be selected as one of only five recipients of the African Tourism Leadership Award (ATLA), chosen from across the entire continent. This recognition motivates me to continue inspiring young women to step forward and take leadership positions in the tourism sector — here in Janjanbureh and across The Gambia.

The story of Janjanbureh is still unfolding. As community-based tourism grows, and as more people gain the skills to participate confidently, I believe our island will continue to shine as a model for sustainable and inclusive tourism. The future is bright, and we are ready to build it together.